Not long after I posted the blog on Qiaobi’s racial transformation commercial, a friend posted an Italian laundry detergent Coloreria commercial on my Facebook page. It turns out that the Quiaobi commercial is almost a shot-by-shot copy of the original Italian commercial in which a pale Italian guy gets thrown into the laundry machine and transforms into a hot black guy.
Now watch Qiaobi’s copycat commercial:
What is more disturbing than the ad maker’s potential racism is the ad maker’s utter lack of originality that again stereotypes China as an artistic copycat. The QIaobi’s ad even copied the music and sound design from the original Italian ad. I really hope the Italian ad company will sue the Chinese ad maker for outright plagiarism.